Qualitative
Market Minds has a strong qualitative capability, using in-depth interviews, focus groups, discussion boards and observation to explore customer behaviours and motivations. We go beyond surface responses to uncover insights that help businesses better connect with their audiences and drive more effective engagement
Mystery Shopping
Mystery shopping in a retail, hotel or restaurant environment helps identify gaps in service and improve the customer experience. Find out more about Market Minds mystery shopper services. Mystery shopping is a powerful way to measure frontline performance, customer experience and compliance. Here’s a clear, practical overview of Market Minds mystery shopper services and how to engage them.